Vili-Petteri Hyrkäs
GTM / Growth Lead
Operator. Shipper.
28M views, 0€ ad spend
Scaled Matilda Media’s programmatic short-form content pipeline to 28M organic views in just six months. The iGaming affiliate niche is one of the most aggressively competitive and heavily regulated environments online. We owned the distribution loop with zero paid media.
I highly recommend Vili Hyrkäs as an outstanding professional. When we worked together at Wildz/Rootz Ltd in the fast-paced iGaming industry, Vili consistently showed his expertise in growth strategies and marketing. He played a key role in launching a new sports podcast, which quickly became Finland’s top sports and gambling podcast.
The Northern European markets, especially Finland, require a mix of strong regulatory knowledge, creative distribution strategies, and sharp execution. Vili nails all of these. Instead of just sticking to theoretical market analysis, he builds and executes the practical systems needed to grab market share.
- Thanks to Vili, the podcast’s social media clips, images, and videos hit over 28 million organic views in just six months, all without any ad budget.
- This success shows his deep understanding of social media algorithms, localization, and multi-platform strategies.
Vili is all about results. He combines technical know-how with a focus on driving commercial growth. Whether he’s scaling his own projects or streamlining processes with custom automation, his work is always efficient and laser-focused on delivering real business impact.
As local markets go through big changes, Vili’s real strength is in explosive brand growth and connecting with the culture. For a fast-growing product like Poke.com aiming to dominate the mainstream and become a household name in the Nordics, Vili is the go-to person to drive rapid, organic growth and establish a strong market presence.
Build it. Ship it.
I code, automate, and deploy. I build n8n automation pipelines, script custom scrapers and tools with LLMs (Gemini 3 / Antigravity), and host 24/7 infrastructure on a local Raspberry Pi exposed through Cloudflare tunnels. No alignment meetings, no decks. If it needs testing, it goes live tonight.
Nothing is beneath me
Eleven years as a criminal and domestic violence mediator. Fifteen years in specialized disability care. When your daily job has been de-escalating raw, high-stakes human crises, corporate marketing egos and operational grunt work are a walk in the park. I do whatever it takes to get the result.
The #gämblerscast play
When our programmatic short-form loop started going viral, the comment sections accumulated high-velocity spam and toxicity. That signals negative quality to platform algorithms and kills the loop.
I built a custom programmatic Sentiment Control Engine to triage and clean comments in real-time, filtering toxic clutter and bot spam.
Preserved the engagement rate. Kept the platform algorithms pushing the content. Maintained the viral loop to 28M views with exactly 0€ spent on ads.